Get found by developers who've never heard of you.
Developers search for their problem, not your product. We build the YouTube channel that answers those searches: the task done end to end, real terminal, real code, your product as what gets it done. An engineer builds the integration for real first. Nobody on your team goes on camera.
What this changes
YouTube channel
Your buyers are searching right now.
Someone else is answering.
Developers don't shortlist by reading homepages.
They type the problem into Google or YouTube.
"How do I do X with Y" is a buying query. A developer typing it hasn't picked a tool yet. They're solving a problem, and they'll adopt whatever gets them to working code fastest.
"X vs Y" and "migrating from X to Y" are buying queries too. Different intent, closer to a decision, and usually less contested than buyers expect.
Your competitors didn't win those developers. You never knew they existed. No lost deal, no lost trial, nothing in your pipeline data. The demand is invisible from inside your funnel.
These searches happen whether you have a channel or not. The question is who shows up.
Your competitors are answering. You're not.
Already running ads? This makes them work harder.
Developers are expensive to reach on Reddit and LinkedIn, and they scroll past anything that reads like an ad from a company they don't know.
Once the channel is live, a share of the people seeing your ads have already watched your product solve their problem. The ad isn't the first contact anymore, it's the second. Same spend, same targeting, but now the ad comes from a name they recognize. For developers, that's often the difference between a scroll and a click.
Ads alone
Ads + channel
We supply the engineer. You supply the product.
Nobody on your team records anything, and nothing comes out of your roadmap. Your part is approving topics and giving the code a quick look, about an hour a month, plus a short one-time setup for tracking.
The Pilot ($2,000, credited to month one)
We map the "how do I" searches developers make in your category, check which ones have real volume and no good answer yet, and pick the first set worth owning. You see the list before we write anything.
Channel strategy, the landing page for search traffic, and a tracked link for every video, wired into your signup flow so signups from viewers who follow it are credited to that video.
We build the first integration, make the video, and send it for your review. Approve it and we move to the monthly plan. Don't love it? Full refund.
Every Month
From the search map, the next question with real volume and no good answer yet. You approve the topic before we start.
Our engineer implements the thing for real: real terminal, real code, real API calls, real errors. Nobody on your team goes on camera, and no engineering time comes out of your roadmap.
The video comes out of the working integration, not the other way around. It feels real, like the actual building workflow.
Editing, audio, thumbnail, SEO, published on your channel, and dropped wherever it belongs in your onboarding. Tagged so signups trace back to it.
They watched your product do the thing before they signed up, and the same video gets them through the integration once they're in. Developers who make it to working code.
-
Developer search research and channel positioning
Built around the exact "how do I" searches developers in your category are making, not generic best practices.
-
A developer who builds with your product
Our engineer implements each integration for real before anything gets written. Nobody on your team records, and no engineering time comes out of your roadmap.
-
Four videos a month
Shipped on a schedule that doesn't slip, whether or not your quarter is on fire.
-
Monthly content calendar
The next searches worth owning, planned ahead and approved by you before we start.
-
Screen recording, editing, and audio
Real terminal, real output, from the integration we actually built. Polished without looking staged.
-
Custom thumbnail design
Built to get clicks in competitive search results.
-
SEO optimization and publishing
Titles, descriptions, and tags that help your videos rank and get discovered.
-
Landing page, or blog post, for developer search traffic
Purpose-built to get viewers from a video into your signup flow.
-
Placement in your onboarding
We pick the exact spot in your docs or onboarding where each video belongs and hand you a ready-to-paste embed. A few minutes for whoever owns your docs.
-
Attribution and monthly reporting
Every video gets its own tracked link and a short URL spoken in the video, so signups from viewers who follow them are credited to the video that brought them. You connect those signups to activation in your own product data.
The real alternative isn't another agency.
It's doing it in-house, with the DevRel team you have or the hire you're planning. Both are legitimate. Here's the honest difference.
Your DevRel team earns trust by showing up: talks, community, answering the hard questions. A video earns it a different way, by showing your product actually working. Both matter. Only one of them scales to every "how do I" search in your category.
Developers trust whoever gets them to working code. A good tutorial does exactly that, and keeps doing it no matter who's on your team next year.
Evidence goes stale too. A video from eighteen months ago showing a deprecated method is worse than no video, because it actively misleads. Keeping the library current is part of the engagement, not an afterthought. We'd rather flag an outdated video ourselves than have a developer catch it first.
Your DevRel team knows your community better than anyone. What they rarely have time for is keyword research. We pick topics from what developers actually type into Google and YouTube, with volume data, and check whether a good answer already exists before we build one.
Internal content is the first thing a busy engineer drops when a launch lands or an incident hits. Our schedule doesn't move with your sprint: four videos, every month.
A full-time DevRel hire is a salary, benefits, and a seat you have to fill and manage. This is a fixed monthly engagement with output built in from day one: no hiring, no onboarding, no backfill risk if someone leaves.
Already have DevRel? Good. This covers the searches they don't have time to chase, and gives them a library of working examples to point people to.
Comparing agencies instead? See how we stack up against Videodeck, Draft.dev, and creator programs, or read the full honest roundup.
A developer searches. They find a video. They trust who shows up.
That's the path every ranked video creates, and it's the same path a developer takes to your signup page.
You don't need millions of views. You need the right 500 developers.
Mix & Go started with Cezar's own developer channel, making the same how-do-I-do-X videos this program produces.
It drove $550k+ in revenue. Most of that before it passed 3,000 subscribers.
The number isn't the point. What it proves is the path above: developers searched a technical question, found the video, watched the thing actually work, and trusted what they saw.
Now we run it for companies whose product developers have to integrate: devtools, APIs, SDKs, and platforms where a developer does the implementation.
Cezar's own developer channel, before Mix & Go existed. Not from ads: from developers who found the content, trusted it, and bought.
Simple pricing. Start small.
Step 1
Start with a $2,000 pilot
We map the searches in your category, audit your integration like a new customer, and ship your first video. Don't love it? Tell us within 7 days and you get a full refund.
Step 2
Then $6,000/month
Four videos a month, month to month, cancel any time. Your pilot fee is credited toward your first month, and the pilot video counts as the first of the four.
Love your pilot video, or get your money back.
Tell us within 7 days and we refund the full $2,000.
- You approve every topic before we start.
- You approve the script and the code before we record.
- Nothing publishes until you sign off.
- Don't love your pilot video? Full refund within 7 days.
Cancel any time.
Once you're a client, the channel is yours, the videos are yours, and the code from every integration is yours. None of it disappears when the invoices stop. A video that ranks can keep bringing in signups long after you've stopped paying us.
What we control, and what we don't.
We control what we target, where it goes, and when it ships.
We don't control when Google and YouTube rank you, and no one who says otherwise is being honest with you.
Not ready to book a call? Take the two-minute Acquisition Readiness Check instead.
Questions worth answering before you book a call.
What does it cost?
A $2,000 pilot, fully refundable, then $6,000/month for four videos. The pilot fee is credited toward your first month. See the pricing section for details.
How long until we see results?
Your pilot video is ready for review two to three weeks after you start, once we've done the search research and integration audit.
From there, expect search traffic to start picking up about two to three months after a video goes live. That's what we've seen on our own channel, and it's faster if your channel already has subscribers or you have an audience elsewhere to point at the video.
The video doesn't sit idle while it ranks, though. The day it's approved, it goes into your docs and onboarding, next to the integration it explains, so it's already helping new signups get to working code. And because every video has its own tracked link, you'll see the first signups it brings in on your monthly report, not just views.
Do the videos show up when developers ask AI tools instead of searching?
Increasingly, yes, though not the video itself: a model can't watch it. What's retrievable is the transcript, the description, and the landing page it ships with, so a well-produced video is also feeding the text an AI answer can actually cite. See our YouTube for devtools playbook for how we handle that.
Who does the work, and how much of our engineering time does this take?
Our engineer builds the integration for real before we script anything. Nobody on your team goes on camera, and no engineering time comes out of your roadmap. You approve the topic, the script, and the code before we record.
What happens if we cancel?
You cancel any time, month to month. The videos stay published on your channel, the code stays yours, and none of it stops working when you stop paying us.
What if our API is unusual or hard to integrate with?
That's the first thing we test. Before any topics get picked, our engineer builds against your product the way a new customer would, using your real docs and a normal account, and writes up exactly where it snagged. If your integration is genuinely hard, that becomes the first video, because that's the exact moment developers currently give up and go looking for help elsewhere.
How is this different from hiring a DevRel person?
We're not a replacement for DevRel. We're the part most DevRel teams never get to: steady, search-driven tutorials, four a month, picked from what developers actually type into Google and YouTube. Your team keeps the community and the relationships. We cover the search results. See the full comparison above.
Ready to see what your developers are searching for?
Book a call. We'll pull the actual searches developers make in your category before we talk, and walk you through them. Worst case, you leave with the list of questions your competitors are answering and you aren't.