Get found by developers who've never heard of you.
Developers search for their problem, not your product. We build the YouTube channel that answers those searches: the task done end to end, real terminal, real code, your product as what gets it done. Recorded by engineers who can do the integration themselves.
What this changes
YouTube channel
Your buyers are searching right now.
Someone else is answering.
Developers don't shortlist by reading homepages. They type the problem into Google or YouTube, and whoever answers gets evaluated first.
"How do I do X with Y" is a buying query. A developer typing it hasn't picked a tool yet. They're solving a problem, and they'll adopt whatever gets them to working code fastest.
Whoever answers first gets the evaluation. Not the best product. Not the best pricing page. Whoever showed up while the developer was in the middle of the problem.
Your competitors didn't win those developers. You never knew they existed. No lost deal, no lost trial, nothing in your pipeline data. The demand is invisible from inside your funnel.
These searches happen whether you have a channel or not. The question is who shows up.
Your competitors. Not you.
Already running ads? This makes them work harder.
Developers are expensive to reach on Reddit and LinkedIn, and they scroll past anything that reads like an ad from a company they don't know.
Once the channel is live, a share of the people seeing your ads have already watched your product solve their problem. The ad isn't the first contact anymore, it's the second. Same spend, same targeting, better numbers, because the account showing up in their feed is one they recognise.
Ads alone
Ads + channel
We supply the engineer. You supply the product.
Nobody on your team records anything, and no engineering time comes out of your roadmap.
Getting Started (one-time)
We map the "how do I" searches developers make in your category, check which ones have real volume and no good answer yet, and pick the first set worth owning. You see the list before we write anything.
Our developer builds with your API the way a new customer would, using your existing docs and a normal account. You get a written account of where it snagged. That becomes both the first video topics and the setup we record from.
Channel positioning, the landing page for search traffic, and tagged links wired into your existing signup flow so every video's signups are attributable from day one.
Every Month
From the search map, the next question with real volume and no good answer yet. You approve the topic before we start.
Our developer implements the thing for real: real terminal, real code, real API calls, real errors. Nobody on your team goes on camera, and no engineering time comes out of your roadmap.
The script comes out of the working integration, not the other way around. You see it, with the code, before we record.
Editing, audio, thumbnail, SEO, published on your channel, and dropped wherever it belongs in your onboarding. Tagged so signups trace back to it.
They watched your product do the thing before they signed up, and the same video gets them through the integration once they're in. Signups that actually activate.
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Developer search research and channel positioning
Built around the exact "how do I" searches developers in your category are making, not generic best practices.
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A developer who builds with your product
Our engineer implements each integration for real before anything gets written. Nobody on your team records, and no engineering time comes out of your roadmap.
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Monthly content calendar
The next searches worth owning, planned ahead and approved by you before we start.
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Full scripts and working code
Written from the integration we actually built, including the parts that broke. You see the script and the code before we record.
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Screen recording, editing, and audio
Real terminal, real output. Polished without looking staged.
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Custom thumbnail design
Built to get clicks in competitive search results.
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SEO optimization and publishing
Titles, descriptions, and tags that help your videos rank and stay ranked.
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Landing page for developer search traffic
Purpose-built to get viewers from a video into your signup flow.
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Placement in your onboarding
The same video sits next to the integration flow it explains, not just on YouTube.
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Attribution and monthly reporting
Tagged links from every video and description, so you can see which videos produce signups and which produce activations.
Nothing goes live without your approval.
- You approve the topic before we start.
- You see the script and the working code before we record.
- Nothing publishes until you sign off.
Month to month. Cancel any time.
What we control, and what we don't.
We control what we target, where it goes, and when it ships.
We don't control when Google and YouTube rank you, and no one who says otherwise is being honest with you.
You don't need millions of views. You need the right 500 developers.
Mix & Go started with Cezar's own developer channel, making the same how-do-I-do-X videos this program produces.
It drove over $550k+ in revenue. Most of that before it passed 3,000 subscribers.
The number isn't the point. What it proves is the path: developers searched a technical question, found the video, watched someone actually do the thing, and trusted the person who showed them. That's the same path a developer takes to your signup page.
Now we run it for companies whose product developers have to integrate: devtools, APIs, SDKs, and platforms where a developer does the implementation.
Courses + client contracts. Not from ads. From developers who found the content, trusted the expertise, and bought.
See Where Your Business Stands
Ready to see what your developers are searching for?
Book a call. We'll pull the actual searches developers make in your category and map the flows your own docs leave unexplained. Worst case, you leave with the list of integration questions your competitors are answering and you aren't.