Get found by developers who've never heard of you.
Developers search for their problem, not your product. We build the YouTube channel that answers those searches: the task done end to end, real terminal, real code, your product as what gets it done. Recorded by engineers who can do the integration themselves.
What this changes
YouTube channel
Your buyers are searching right now.
Someone else is answering.
Developers don't shortlist by reading homepages.
They type the problem into Google or YouTube.
"How do I do X with Y" is a buying query. A developer typing it hasn't picked a tool yet. They're solving a problem, and they'll adopt whatever gets them to working code fastest.
"X vs Y" and "migrating from X to Y" are buying queries too. Different intent, closer to a decision, and usually less contested than buyers expect.
Your competitors didn't win those developers. You never knew they existed. No lost deal, no lost trial, nothing in your pipeline data. The demand is invisible from inside your funnel.
These searches happen whether you have a channel or not. The question is who shows up.
Your competitors. Not you.
Already running ads? This makes them work harder.
Developers are expensive to reach on Reddit and LinkedIn, and they scroll past anything that reads like an ad from a company they don't know.
Once the channel is live, a share of the people seeing your ads have already watched your product solve their problem. The ad isn't the first contact anymore, it's the second. Same spend, same targeting, better numbers, because the account showing up in their feed is one they recognise.
Ads alone
Ads + channel
We supply the engineer. You supply the product.
Nobody on your team records anything, and no engineering time comes out of your roadmap.
Getting Started (one-time)
We map the "how do I" searches developers make in your category, check which ones have real volume and no good answer yet, and pick the first set worth owning. You see the list before we write anything.
Channel strategy, the landing page for search traffic, and tagged links wired into your existing signup flow so every video's signups are attributable from day one.
Every Month
From the search map, the next question with real volume and no good answer yet. You approve the topic before we start.
Our developer implements the thing for real: real terminal, real code, real API calls, real errors. Nobody on your team goes on camera, and no engineering time comes out of your roadmap.
The video comes out of the working integration, not the other way around. It feels real, like the actual building workflow.
Editing, audio, thumbnail, SEO, published on your channel, and dropped wherever it belongs in your onboarding. Tagged so signups trace back to it.
They watched your product do the thing before they signed up, and the same video gets them through the integration once they're in. Signups that actually activate.
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Developer search research and channel positioning
Built around the exact "how do I" searches developers in your category are making, not generic best practices.
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A developer who builds with your product
Our engineer implements each integration for real before anything gets written. Nobody on your team records, and no engineering time comes out of your roadmap.
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Four videos a month
Shipped on a schedule that doesn't slip, whether or not your quarter is on fire.
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Monthly content calendar
The next searches worth owning, planned ahead and approved by you before we start.
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Screen recording, editing, and audio
Real terminal, real output, from the integration we actually built. Polished without looking staged.
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Custom thumbnail design
Built to get clicks in competitive search results.
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SEO optimization and publishing
Titles, descriptions, and tags that help your videos rank and get discovered.
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Landing page, or blog post, for developer search traffic
Purpose-built to get viewers from a video into your signup flow.
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Placement in your onboarding
The same video sits next to the integration flow it explains, not just on YouTube.
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Attribution and monthly reporting
Tagged links from every video and description, so you can see which videos produce signups and which produce activations.
Nothing goes live without your approval.
- You approve the topic before we start.
- You see everything first. Read what you want, kill anything you don't like.
- Nothing publishes until you sign off.
Month to month. Cancel any time.
The channel is yours. The videos are yours. The code from every integration is yours. None of it stops working when the invoices do: a ranked video keeps producing signups long after you've stopped paying us.
What we control, and what we don't.
We control what we target, where it goes, and when it ships.
We don't control when Google and YouTube rank you, and no one who says otherwise is being honest with you.
The real alternative isn't another agency.
It's the DevRel hire you already have, or the one you're about to make. Both are legitimate. Here's the honest difference.
A DevRel hire builds trust that attaches to them. When they leave for a competitor in eighteen months, it leaves with them. A video of the product doing the thing builds trust that attaches to the product. It doesn't quit.
Developer trust really is person-attached, which is why DevRel works at all. So what a video supplies is narrower than loyalty. It's evidence. Evidence doesn't quit, doesn't get poached, and doesn't need re-earning by the next hire.
Evidence goes stale too. A video from eighteen months ago showing a deprecated method is worse than no video, because it actively misleads. Keeping the library current is part of the engagement, not an afterthought. We'd rather flag an outdated video ourselves than have a developer catch it first.
A DevRel hire picks topics from intuition, roadmap conversations, and conference talks. We pick from what developers actually type into Google and YouTube, with volume data, and check whether a good answer already exists before we build one.
Internal content is the first thing a busy engineer drops when a launch lands or an incident hits. Our schedule doesn't move with your sprint: videos ship every month whether or not your quarter is on fire.
A full-time DevRel hire is a salary, benefits, and a seat you have to fill and manage. This is a fixed monthly engagement with output built in from day one: no hiring, no onboarding, no backfill risk if someone leaves.
If you already have a DevRel hire, this isn't a replacement, it's coverage for the searches they don't have time to chase.
A developer searches. They find a video. They trust who shows up.
That's the path every ranked video creates, and it's the same path a developer takes to your signup page.
You don't need millions of views. You need the right 500 developers.
Mix & Go started with Cezar's own developer channel, making the same how-do-I-do-X videos this program produces.
It drove over $550k+ in revenue. Most of that before it passed 3,000 subscribers.
The number isn't the point. What it proves is the path above: developers searched a technical question, found the video, watched someone actually do the thing, and trusted the person who showed them.
Now we run it for companies whose product developers have to integrate: devtools, APIs, SDKs, and platforms where a developer does the implementation.
Cezar's own developer channel, before Mix & Go existed. Not from ads: from developers who found the content, trusted it, and bought.
Not ready to book a call? Take the two-minute Acquisition Readiness Check instead.
Questions worth answering before you book a call.
How many videos do we get each month?
Four videos a month once you're past onboarding.
What does it cost?
It depends on scope: how much search research and integration auditing your product needs upfront. Book a call and we'll give you a number in that conversation, not a sales pitch.
How long until we see results?
Most clients see their first video live three to four weeks after signing, once we've done the search research and integration audit. Search traffic typically starts ramping two to three months after that, faster if your channel already exists or you have an audience elsewhere to point at the video. That first video isn't dead time before it ranks, either: it goes straight into your onboarding and docs, so it's answering the same integration question for new signups from week one.
Do the videos show up when developers ask AI tools instead of searching?
Increasingly, yes, though not the video itself: a model can't watch it. What's retrievable is the transcript, the description, and the landing page it ships with, so a well-produced video is also feeding the text an AI answer can actually cite.
Who does the work, and how much of our engineering time does this take?
One of our engineers builds the integration for real before we script anything. Nobody on your team goes on camera, and no engineering time comes out of your roadmap. You approve the topic, the script, and the code before we record.
What happens if we cancel?
You cancel any time, month to month. The videos stay published on your channel, the code stays yours, and none of it stops working when you stop paying us.
What if our API is unusual or hard to integrate with?
That's the first thing we test. Before any topics get picked, our engineer builds against your product the way a new customer would, using your real docs and a normal account, and writes up exactly where it snagged. If your integration is genuinely hard, that becomes the first video, because that's the exact moment developers currently give up and go looking for help elsewhere.
How is this different from hiring a DevRel person?
A DevRel hire is a full-time salary picking topics from intuition and conference talks. We pick topics from what developers actually type into Google and YouTube, with volume data, and we ship every month whether or not your quarter is on fire. See the full comparison above.
Ready to see what your developers are searching for?
Book a call. We'll pull the actual searches developers make in your category before we talk, and walk you through them. Worst case, you leave with the list of questions your competitors are answering and you aren't.