You Don't Need More Leads.
You Need Better Ones.
We build interactive tools that give your prospects value upfront, so by the time they reach your sales team, they already know their numbers, their fit, and why they're there.
Teams We've Worked With
Your Lead Gen Is Backwards
You're capturing contact info from people you know nothing about. Then wondering why sales can't close them.
Sales wastes hours on calls that go nowhere. Wrong fit, too much education needed, no-shows.
Leads that don't convert disappear forever. No nurture, no follow-up, gone.
Your CAC keeps climbing. Because you're optimizing for volume, not quality.
Almost all your paid traffic bounces. They hit a form or PDF, and leave.
The fix isn't more traffic. It's making sure the traffic you already have tells you who's worth talking to.
Most traffic leaves without converting
Hours spent on leads that go nowhere
Customer acquisition costs keep climbing
Qualify First. Capture Second.
We build a custom tool around your specific sales process.
An ROI calculator. A readiness assessment. A cost analyzer. A fit quiz.
Whatever makes sense for your business. The tool does three things.
Gives prospects something useful. Real insights based on their answers, not a generic PDF.
Qualifies them against your criteria. You know who's worth talking to before they book.
Arms your sales team before the call. They already know what the prospect needs and why they reached out.
It Outperforms or You Don't Pay
We don't sell retainers and hope for the best.
Custom-built for you
Every system is built around your sales process, your qualification criteria, and your data.
60-day guarantee
If it doesn't outperform your current conversion rate within 60 days of launch, you get a full refund.
How Much Revenue Are You Leaving on the Table?
Plug in your numbers and see what happens when more of your traffic converts into qualified calls.
You could generate
in additional pipeline per year
That's more qualified leads = more opportunities
Current State
Leads: /year at conversion
Opportunities:
With Interactive Lead Magnet
Leads: /year at conversion
Opportunities:
Key Insights
Pipeline Comparison
Get Your Personalized Analysis
Receive a custom report tailored to your specific situation
Custom Written Analysis
Deep dive into your specific metrics and opportunities
Step-by-Step Action Plan
Timeline and roadmap for implementing your lead magnet strategy
Industry Benchmark Comparison
See how you stack up against competitors in your industry
Generating Your Analysis...
We're analyzing your data and creating personalized insights
Analysis Complete!
Your personalized analysis is below, and we've also sent a copy to
Executive Summary
Detailed Analysis
Ready to Implement These Recommendations?
Let's discuss how we can help you build the perfect lead magnet for your business
Schedule a Strategy CallFrom Strategy to Launch in 3–4 Weeks
Project Timeline
We learn your business, your sales process, and what makes a qualified lead. Then we design the tool around it.
Custom code, on-brand, no templates. Fast, responsive, built to convert.
CRM, email, analytics, Meta Pixel. Everything connected, everything tested.
Go live, monitor, iterate. Your conversion rate improves every month, not just the month we launch.
Everything Your Sales Team Needs to Close Better Leads
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Custom qualification tool
Built around your sales process. Not a form, not a template. A tool that gives prospects real value and tells you who's worth talking to.
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Full CRM integration
Leads flow straight into your CRM with qualification data, scores, and context. No manual entry, no Zapier duct tape.
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Automated nurture sequences
Hot leads go to sales. Warm leads get nurtured until ready. Every lead gets the right follow-up based on their score.
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Analytics & reporting dashboard
See who's using the tool, where they drop off, and which leads convert. Data you can act on, not vanity metrics.
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Meta Pixel & calendar integrations
Retargeting audiences build automatically by qualification tier. High-intent leads can book calls directly.
See What We Mean
Live demos across different industries and use cases. Click any tool to try it yourself.
Conversion Rate Optimization
Interactive tool helping businesses optimize their conversion rates through data-driven insights and recommendations.
AI Readiness Assessment
Interactive assessment evaluating AI readiness across 6 dimensions, with a personalized scorecard and radar chart.
Capacity Calculator
Helps bookkeeping firms understand capacity utilization and plan for growth with real-time projections.
Content ROI Calculator
AI-powered calculator showing content marketing lead and revenue projections through a guided 4-step flow.
Margin Impact Calculator
Helps retail teams identify margin loss from suboptimal promotional pricing with actionable insights.
Growth Bottleneck Analysis
Comprehensive analysis identifying key growth barriers and opportunities for optimization.
What Clients Say
Cezar brings more than two decades of deep Ruby and software engineering experience, pairing hard-won technical mastery with an instinct for where the craft is headed. He's as comfortable refactoring legacy systems as he is experimenting with the newest AI-driven development practices, and he approaches both with curiosity and rigor. Despite being 10 time zones apart, he made collaboration effortless by being flexible, always prepared, and always finding ways to make our overlapping hours count.
I've worked with Cezar and his team to develop my MVP for aLTLhelp and they are terrific to work with. In just a few short weeks, we've got our first version up and running, and we were accepted into an incubator here in Chicago that specializes in the healthcare space.
I consider myself lucky to have been able to work with Cezar for the year that we did. We knew he had a deep understanding of the technical stack but we also found that he is incredibly quick to grasp the opportunity at hand, clearly articulate the pros and cons of various solutions and work with various stakeholders on a successful implementation.
About Mix & Go
Mix & Go helps B2B companies turn more of their existing traffic into qualified sales calls.
We don't do templates. We don't resell form builders. We write custom code that integrates with your sales process, your CRM, and your existing marketing stack.
Founded by Cezar Halmagean
Cezar has spent 18+ years building web platforms, some used by millions of people. At RepairPal, he helped scale the platform to 3M+ monthly visitors. At UnifiedPost, he was part of the team behind a fintech platform that reached a €252M valuation. He's worked with teams at Mentimeter, Kinscape, Teammates, and companies across multiple industries.
After years of building software for other people's products, he kept seeing the same problem: companies spending on ads and losing most of that traffic to dead-end landing pages. Mix & Go is the fix.
Your Competitors Are Still Using Contact Forms.
I had the pleasure of working with Cezar over the years on multiple projects. He was always dependable, on time, and knew what had to be done without micromanagement. What I loved even more about working with Cezar was the ability to improve my coding skills while reading his code, which, to this day, is easy to read and maintain.
I actually keep asking myself on multiple occasions when writing new code, "Would Cezar approve this?"
It was a pleasure working with him, and I'm sure to reach out to him on new projects.
I had the pleasure of working alongside Cezar on a code refactoring project for Kinscape.com. Throughout our collaboration, Cezar consistently demonstrated his exceptional development skills, playing a crucial role in enhancing the performance and functionality of the platform.
I was impressed by his ability to add valuable insights to the business strategy of the project. He consistently met project deadlines and proved to be a dependable team member in a difficult environment. It was a pleasure working with him.
