Your Sales Team Is Talking to the Wrong People
We build interactive tools that let prospects see their own ROI before they book a call. By the time they reach your sales team, they already know their numbers, their fit, and why they're there.
Teams We've Worked With
Your Lead Gen Is Backwards
You capture contact info first, then figure out if the lead is qualified. Meanwhile:
Sales wastes hours on calls that go nowhere. Wrong fit, too much education needed, no-shows.
Leads that don't convert immediately disappear forever. No nurture, no follow-up, gone.
Your CAC keeps climbing. Because you're optimizing for volume, not quality.
Almost all your paid traffic bounces. They hit a form or PDF, and leave.
The fix isn't more traffic. It's making sure the traffic you already have tells you who's worth talking to.
Most traffic leaves without converting
Hours spent on leads that go nowhere
Customer acquisition costs keep climbing
Qualify First. Capture Second.
We build a custom tool around your specific sales process.
An ROI calculator. A readiness assessment. A cost analyzer. A fit quiz.
Whatever makes sense for your business. The tool does three things.
Visitors get value upfront while they self-qualify based on your sales process.
They get personalized insights based on their answers. Real calculations, not generic results.
Your sales team already knows who they are, what they need, and whether they're worth the time.
It Outperforms or You Don't Pay
We don't sell retainers and hope for the best. We build systems that convert.
Custom-coded for you
Every system is built around your sales process, your qualification criteria, and your data.
One metric that matters
Does it convert better than what you have now? That's the only question we need to answer.
If your lead qualification system doesn't outperform your current conversion rate within 60 days of launch, you get a full refund.
Calculate Your Lead Qualification ROI
Find out how much revenue you're leaving on the table, and what a lead qualification system could be worth to your business.
Takes 10 seconds.
You could generate
in additional pipeline per year
That's more qualified leads = more opportunities
Current State
Leads: /year at conversion
Opportunities:
With Interactive Lead Magnet
Leads: /year at conversion
Opportunities:
Key Insights
Pipeline Comparison
Get Your Personalized Analysis
Receive a custom report tailored to your specific situation
Custom Written Analysis
Deep dive into your specific metrics and opportunities
Step-by-Step Action Plan
Timeline and roadmap for implementing your lead magnet strategy
Industry Benchmark Comparison
See how you stack up against competitors in your industry
Generating Your Analysis...
We're analyzing your data and creating personalized insights
Analysis Complete!
Your personalized analysis is below, and we've also sent a copy to
Executive Summary
Detailed Analysis
Ready to Implement These Recommendations?
Let's discuss how we can help you build the perfect lead magnet for your business
Schedule a Strategy CallFrom Strategy to Launch in 3–4 Weeks
Discovery
We learn your business — ICP, sales process, what makes a qualified lead. We find the "small win" your tool delivers to prospects.
Design
Question flow, scoring logic, results experience. Every question earns its place. Every answer tells you something useful.
Build
Custom code, not templates. Fast, responsive, on-brand. No Typeform limitations.
Integrate
CRM, email, analytics, Meta Pixel. Leads go where they need to. Retargeting audiences build automatically by qualification tier.
Nurture
Automated sequences based on lead score. Hot leads go to sales. Warm leads get nurtured until ready.
Optimize
We test, refine, improve. Your conversion rate goes up every month, not just the month you launch.
Project Timeline
Discovery & Design
ICP, sales process, wireframes
Build & Develop
Custom code, on-brand UI
Integration & Testing
CRM, email, Meta Pixel, QA
Launch & Optimize
Go live, monitor, iterate
What You Get:
- Custom qualification tool
- Full CRM integration
- Automated nurture sequences
- Analytics & reporting dashboard
- Meta Pixel & calendar integrations
Not a Template. Not a Form Builder.
AI-powered personalization
Not static branching logic
Real calculations
Based on real inputs, not fake results
Scoring logic that matches your sales process
Not generic lead scores
Native integrations
Not Zapier duct tape
Tools We've Built
Custom-built lead qualification tools. Each one is designed around a specific sales process.
Growth Bottleneck Analysis
Comprehensive analysis identifying key growth barriers and opportunities for optimization.
Conversion Rate Optimization
Interactive tool helping businesses optimize their conversion rates through data-driven insights and recommendations.
AI Readiness Assessment
Interactive assessment evaluating AI readiness across 6 dimensions, with a personalized scorecard and radar chart.
Capacity Calculator
Helps bookkeeping firms understand capacity utilization and plan for growth with real-time projections.
Content ROI Calculator
AI-powered calculator showing content marketing lead and revenue projections through a guided 4-step flow.
Margin Impact Calculator
Helps retail teams identify margin loss from suboptimal promotional pricing with actionable insights.
What Clients Say
From our engineering engagements. We bring the same technical rigor to every system we build.
Cezar brings more than two decades of deep Ruby and software engineering experience, pairing hard-won technical mastery with an instinct for where the craft is headed. He's as comfortable refactoring legacy systems as he is experimenting with the newest AI-driven development practices, and he approaches both with curiosity and rigor. Despite being 10 time zones apart, he made collaboration effortless by being flexible, always prepared, and always finding ways to make our overlapping hours count.
I've worked with Cezar and his team to develop my MVP for aLTLhelp and they are terrific to work with. In just a few short weeks, we've got our first version up and running, and we were accepted into an incubator here in Chicago that specializes in the healthcare space.
I consider myself lucky to have been able to work with Cezar for the year that we did. We knew he had a deep understanding of the technical stack but we also found that he is incredibly quick to grasp the opportunity at hand, clearly articulate the pros and cons of various solutions and work with various stakeholders on a successful implementation.
About Mix & Go
Mix & Go is a boutique development studio specializing in lead qualification systems for B2B companies.
We don't do templates. We don't resell form builders. We write custom code that integrates with your sales process, your CRM, and your existing marketing stack.
Founded by Cezar Halmagean
Cezar has spent 17 years building web platforms — some used by millions of people. At RepairPal, he helped scale the platform to 3M+ monthly visitors. At UnifiedPost, he was part of the team behind a fintech platform that reached a €252M valuation. He's worked with teams at Mentimeter, Kinscape, and companies across multiple industries.
After years of building software for other people's products, he started Mix & Go to solve a problem he kept seeing firsthand: great SaaS products losing leads to broken conversion funnels.
Your Competitors Are Still Using Contact Forms.
I had the pleasure of working with Cezar over the years on multiple projects. He was always dependable, on time, and knew what had to be done without micromanagement. What I loved even more about working with Cezar was the ability to improve my coding skills while reading his code, which, to this day, is easy to read and maintain.
I actually keep asking myself on multiple occasions when writing new code, "Would Cezar approve this?"
It was a pleasure working with him, and I'm sure to reach out to him on new projects.
I had the pleasure of working alongside Cezar on a code refactoring project for Kinscape.com. Throughout our collaboration, Cezar consistently demonstrated his exceptional development skills, playing a crucial role in enhancing the performance and functionality of the platform.
I was impressed by his ability to add valuable insights to the business strategy of the project. He consistently met project deadlines and proved to be a dependable team member in a difficult environment. It was a pleasure working with him.
