How much does devtool YouTube video cost?
A $2,000 pilot, fully refundable within 7 days, then $6,000/month for four videos. Month to month, cancel any time. No retainer beyond that, no production minimums, no hidden editing fees.
Step 1
$2,000 pilot
We map the searches in your category, audit your integration like a new customer, and ship your first video. Don't love it? Tell us within 7 days and you get a full refund.
Step 2
$6,000/month
Four videos a month, month to month, cancel any time. Your pilot fee is credited toward your first month, and the pilot video counts as the first of the four.
What $6,000/month actually buys
We map what developers type into Google and YouTube in your category, with volume data, and check whether a good answer already exists before we pick a topic.
One of our engineers builds the integration against your product the way a new customer would, using your real docs and a normal account, before a script is written.
You approve the topic, the script, and the code before we record. Nothing publishes until you sign off.
Real terminal, real code, your product as what gets the task done. No actor, no slide deck read aloud.
Shipped monthly, whether or not your quarter is on fire. The cadence doesn't slip because a launch or an incident ate your team's week.
The channel, the videos, and the code from every integration belong to you. None of it stops working when the invoices do.
How that compares
| Option | Typical cost | What you're buying |
|---|---|---|
|
M
Mix & Go
|
$2,000 pilot, then $6,000/mo | 4 engineer-built videos/month, search-driven topics, code and channel are yours |
| Full-time DevRel hire | $120,000-$180,000/yr salary + benefits | One person's time, split across video, docs, conference talks, and community; trust attaches to them, not your product |
| Written-content agency | Varies, often $500-$2,000/article | Blog posts and tutorials; no video, no visual proof of the product working |
| In-house video (you build it) | Engineer time + camera gear + editing tools | Depends entirely on whether that engineer is also good on camera and has time to script, shoot, and edit around their actual job |
Salary ranges are general market estimates for a mid-to-senior DevRel role in the US, not a quote from any specific company.
Pricing questions
Is the $2,000 pilot really refundable?
Yes. If you don't love the pilot video, tell us within 7 days of delivery and you get a full refund. Nothing about it is conditional on committing to the monthly plan afterward.
What happens to the pilot fee if I continue?
It's credited toward your first month, and the pilot video counts as the first of that month's four. You're not paying for five videos to get four months of work.
Is $6,000/month a long-term contract?
No. It's month to month, cancel any time. If you cancel, the videos already published stay on your channel and keep working, and the code from every integration is yours to keep.
Does the price change with the number of videos?
The standard plan is four videos a month at $6,000. If your category needs a different cadence, that's a conversation for the call, not a fixed tier on this page.
Are there extra costs: editing, thumbnails, ads?
No separate line items for editing or thumbnails, they're part of the $6,000. We don't run paid ad spend on your behalf; distribution is organic search and YouTube discovery.
How does this compare to hiring a DevRel person?
A full-time DevRel hire is a salary plus benefits for one person's time split across many responsibilities. This is a fixed monthly engagement whose entire output is video, shipped on a schedule that doesn't slip when your quarter gets busy.