What does a YouTube acquisition program for devtools cost?
A $2,000 pilot, fully refundable within 7 days, then $6,000/month for the full program. Month to month, cancel any time.
Step 1
$2,000 pilot
We map the searches in your category, audit your integration like a new customer, and ship your first video. Don't love it? Tell us within 7 days and you get a full refund.
Step 2
$6,000/month
The full program: some videos show your product doing the job, most cover what your developers search for around it, all tracked back to signups, four videos a month. Your pilot fee is credited toward your first month, and the pilot video counts as the first of the four.
What $6,000/month buys
What we target
We map what developers type into Google and YouTube in your category, and rule out topics that already have a good answer. Most company channels pick topics from the roadmap, and nobody searches for your roadmap.
Topics get scheduled into a monthly calendar, so the channel ships on a predictable cadence instead of whatever idea comes up that week. Channels that post when inspiration hits usually stop posting by month two. The mix: some videos show your product doing the job, most cover what your developers search for around it, like new models, comparisons, and how-tos in your space, which is what grows the channel.
What we build
Whatever the video covers, one of our engineers actually does it first: builds the integration, tests the new model, runs the APIs side by side. Real terminal, real results, before a script is written.
Real terminal, real results, whether it's your product doing the job or something else developers in your space are searching for. You approve the topic, script, and code before anything publishes. Developers can tell when something's staged. This isn't.
Product videos point to a page built for that exact search, so a high-intent viewer lands somewhere designed to convert, not your generic homepage.
What you get back
Product videos and their pages get placed in your onboarding and docs where relevant, not just left on YouTube to be found by accident.
Every video runs through a link you can trace, so a signup is attributable to the video that brought it. Without this, the channel looks like a cost by month three and gets cut.
Each month you get a report showing which videos are driving signups, so you know what's actually working.
As your product changes, we keep the videos current instead of letting old ones go stale and rot in search results.
Nobody on your team records, edits, or tracks anything. You approve and we ship.
How that compares
Typical cost
$2,000 pilot, then $6,000/mo
What you're buying
A search-driven acquisition channel: 4 engineer-built videos/month covering your product and your category, every signup traced to the video that brought it
Full-time DevRel hire
Typical cost
$120,000-$180,000/yr salary + benefits
What you're buying
One person's time, split across video, docs, conference talks, and community; trust attaches to them, not your product
Written-content agency
Typical cost
Varies, often $500-$2,000/article
What you're buying
Blog posts and tutorials; no video, no visual proof of the product working
In-house video (you build it)
Typical cost
Engineer time + camera gear + editing tools
What you're buying
Depends entirely on whether that engineer is also good on camera and has time to script, shoot, and edit around their actual job
| Option | Typical cost | What you're buying |
|---|---|---|
|
M
Mix & Go
|
$2,000 pilot, then $6,000/mo | A search-driven acquisition channel: 4 engineer-built videos/month covering your product and your category, every signup traced to the video that brought it |
| Full-time DevRel hire | $120,000-$180,000/yr salary + benefits | One person's time, split across video, docs, conference talks, and community; trust attaches to them, not your product |
| Written-content agency | Varies, often $500-$2,000/article | Blog posts and tutorials; no video, no visual proof of the product working |
| In-house video (you build it) | Engineer time + camera gear + editing tools | Depends entirely on whether that engineer is also good on camera and has time to script, shoot, and edit around their actual job |
Salary ranges are general market estimates for a mid-to-senior DevRel role in the US, not a quote from any specific company.
Pricing questions
Is the $2,000 pilot really refundable?
Yes. If you don't love the pilot video, tell us within 7 days of delivery and you get a full refund. Nothing about it is conditional on committing to the monthly plan afterward.
What happens to the pilot fee if I continue?
It's credited toward your first month, and the pilot video counts as the first of that month's four. You're not paying for five videos to get four.
Is $6,000/month a long-term contract?
No. It's month to month, cancel any time. If you cancel, the videos already published stay on your channel and keep working, and the code from every integration is yours to keep.
Does the price change with the number of videos?
The standard plan is four videos a month at $6,000. If your category needs a different cadence, that's a conversation for the call, not a fixed tier on this page.
How does this compare to hiring a DevRel person?
A full-time DevRel hire is a salary plus benefits for one person's time split across many responsibilities. This is a fixed monthly engagement whose output is a channel that keeps producing signups, and a monthly report showing which videos brought them.